Success Stories
Rimowa
How AI-Powered 3D Reconstruction Optimized Rimowa’s RE-CRAFTED Content WorkflowCustomer
Industry
Fashion & Apparel
With Solaya since
2025
For the Spring/Summer 2025 season, Solaya partnered with Rimowa to revolutionize the content workflow for the brand’s RE-CRAFTED program. By implementing a streamlined 3D capture and AI reconstruction workflow, Rimowa was able to fully digitize its unique, refurbished luggage batches, ensuring each one-of-a-kind piece was ready for sale on their global eCommerce platform with unprecedented speed.
The RE-CRAFTED initiative is a key pillar of Rimowa’s commitment to circularity, where pre-owned suitcases are returned, meticulously refurbished, and resold. Because every piece is unique, traditional photography was a significant logistical and financial bottleneck. Leveraging only a smartphone and the Solaya app, Rimowa’s teams captured products directly in their facilities, enabling a rapid, high-fidelity digitization process that bypassed the need for high-cost studio sessions or specialized scanning hardware.
The captured data was processed through Solaya’s proprietary AI pipeline, producing ultra-high-fidelity 3D models and 2D pack shots for each suitcase. These assets allowed Rimowa to offer an immersive digital experience, where online shoppers could examine the specific character and craftsmanship of each individual RE-CRAFTED item in less than an hour after the initial scan.
This collaboration demonstrated how Solaya’s technology can significantly drive efficiency and cost savings for high-volume, unique inventory. By reducing the time and energy required for content production, Solaya enabled Rimowa to scale the RE-CRAFTED program globally while maintaining the Maison’s signature premium aesthetic.
By combining mobile 3D capture and AI-powered reconstruction, Solaya is helping luxury pioneers like Rimowa redefine the intersection of sustainability and digital commerce, proving that innovative AI workflows can accelerate the circular economy while setting a new standard for luxury digital merchandising.