RIMOWA x SOLAYA at VivaTech 2025

RIMOWA x Solaya at VivaTech 2025: Reimagining Digital Content Creation

At VivaTech 2025, Solaya proudly showcased its collaboration with RIMOWA, demonstrating how AI-powered tools are redefining digital content creation for luxury brands. Using Solaya’s cutting-edge AI and 3D scanning platform, RIMOWA’s RE-CRAFTED luggage line can now generate high-quality 2D packshots, interactive 3D models, and renderings from a simple smartphone scan — all in under an hour.

Transforming Luxury Content Creation

Traditional product photography for luxury brands is often time-consuming, costly, and logistically complex. Solaya changes the game by enabling teams to:

• Drastically reduce production time and costs
• Scale visual content globally for product drops and campaigns
• Maintain brand storytelling and aesthetic across all visuals
• Deliver immersive experiences with interactive 3D content

With Solaya, what once required days or weeks of studio work is now achievable in minutes, empowering brands to stay agile while preserving luxury standards.

Key Takeaways from VivaTech 2025

The event highlighted a clear trend: 3D content, AI-driven workflows, and innovative creation pipelines are essential to the future of luxury e-commerce and digital communication. Within the LVMH ecosystem, Solaya was recognized for:

• Ease of use: simple integration into existing workflows
• Speed and efficiency: rapid generation of high-quality assets
• Flexibility and adaptability: one platform for 2D, 3D, AR, and marketing content

Dozens of attendees experienced Solaya firsthand and were impressed by how quickly teams could create studio-grade visuals without traditional studios or heavy setups.

What’s Next

This partnership is only the beginning. Solaya continues to support innovative brands like RIMOWA, delivering tools that are fast, scalable, and future-ready. Our mission remains: to empower creative teams to generate high-quality, immersive content at scale, with full control and minimal overhead.

Download our app or Book a Demo to see how Solaya can transform your brand’s digital content strategy.